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15 Apr 2010

KC low-key approach in latest feminine hygiene product

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Kimberly-Clark is taking a low-key approach in the brand messaging of its new U by Kotex range of Panty Liners, following on from the controversial “Beaver” TVC and Platinum ads created by The Brand Shop.

http://mumbrella.com.au/kimberly-clark-takes-low-key-approach-in-latest-feminine-hygiene-product-launch-18338

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